The Swedish real estate market has experienced an intense increase of demand during the last ten years. Thus, people regularly visit real estate websites, as well as home improvement and interior design have become extremely popular. However, the Swedish real estate agencies still have not developed a theoretical framework on how to most effectively market the properties. The main purpose of this study was to investigate how interior in apartment advertising affects the buyer's interest in the apartment, and furthermore to start building a framework for how to effectively use interior as a marketing tool. The study connects theory regarding social identity, advertising effectiveness and product personality in order to investigate consumer behaviour in the real estate market.

The purpose of this thesis was to examine café owners perception of customers expectations and what they think the interior means to the service quality. It also aims to examine how café owners use the interior to create service quality. In order to examine this, a case study was conducted based on interviews with two café owners. The study showed that the café owners take the customers expectations into consideration. It showed that they think the expectations were affected by which purpose the customer had with their visit.

My bachelor?s dissertation concerns the creation of a proposal for interior decoration of the Boland High School?s canteen. I have been in contact with personnel, students and the school principal through the duration of the project. In the end, substantive changes of lighting, interior decoration and movement were proposed for the canteen. In the proposal I have focused on accentuating the school?s profile, on creating smaller spatial configurations within the larger configuration of the room, lowering the noise level, creating a good movement flow, increase the number of seats and creating a pleasant environment in which to eat..

The character of a pattern carries through to the context in which it is placed. Each pattern tells a story. By interpreting our surroundingenvironments we become inspired, and the patterns in turn can become part of our own narratives. This project was fuelled by my fascination and desire to explore patterns. My method of exploration was based on prior knowledge of patterns and interior design.The question became how can I apply my knowledge of interior design to pattern design and how could I best translate the brief intoa language of colour and shapes? The aim was to develop my knowledge of pattern design as well as to use this opportunity to combine my design methods with those of a professional designer.

Uppsatsen behandlar problematiken om när ett varumärke ses som en symbol för produkten eller för en image, t.ex. en livsstil. Berör ett företags mission och vision, symboler och tecken, varumärkets image och konsumentens image samt produktens och varumärkets livscyklar..

Purpose: The purpose of this study is to investigate the effect and potential of a non-styled home reportage, and how they influence and inspire to promote individual creativity.Method: I have used a qualitative analysis to be able to create a deep understanding. This is based on three interviews with women in age 22-27, which have a dedicated interest in interior design. I have also sent questionnaires to two persons who run interior design blogs.Conclusions: My analysis shows that the non-styled home reportage is the start of an inspirational process that is beyond consumption and status objects. It promotes individual creativity and willingness to create, based on personnel taste. The essay highlights the importance that the individual critically examines the aesthetics of interior design as presented in diverse media.

The construction industry works today with a time limit, therefore it is important to have rational tools to improve the efficiency in the building process. That?s the reason for this report, where a standard for interior finishes has been developed for Sandvik. The standard for interior finishes is designed as a program for room functions and includes office space and sanitary areas. It is a proposal showing how Sandvik can design their premises in the future.

?Min magiska värld? är en textil installation avsedd att fungera som en sagohörna i ett bibliotek för barn i förskoleåldern. Med utgångspunkt i 3 mönster skapas en fantasivärld som möter barn på bibliotek. Mönstrade ylletyger har tillverkats för att sedan filtas och placeras i rummet. Meningen med mönstren är att skapa en känsla av skog, harmoni och delaktighet i rummet..

This essay was to investigate what self-image public libraries convey on Facebook and what image is received by the users, along with comparison of those. It was investigated if the received image corresponded with the users? previous image of public libraries. The method used was interviews with the Facebook administrators and surveys with the users. The theoretical framework was Kotler?s model for image creation.The research is mainly American and shows Facebook as an accepted marketing tool for libraries among students, but as not taken seriously by the library staff.

When SKL (Swedish National Laboratory of Forensic Science) gets images to analyse, the task often is to identify a person or an object. In that work it?s important to find features. Unfortunately images from camera surveillances often contain a lot of noise, so details can be hard to discern.A simple method to improve an image from a sequence is to compute the mean of some of the images. However, the part of interest in the image has to be in the same position in all images.

A report on my thesis developing an algorithm to automatically classify a mammogram image as containing an implant or not and segmenting and masking any present breast implant in the image..

Background: The business market today is characterized by tough competition amongst the competitors to capture consumers? interest and money. One marketing tool companies can use to achieve this is the company?s image. The customer buys not only a product, but also the image that the company or the product is associated with.

Companies spend huge amounts on communicating their brand through marketing. Many of these contact areas where the consumer comes in contact with the brand is con-trolled by the company. The brand image is also affected from outside the company. It can be from users, media, blogs etc.Burberry is an example of a company that got in trouble with their brand image after hooligans where associated with their products. If a company with a brand with a strong image is associated whith consumers that are not compatible with the target group the company wants, there is a risk of a negative affect on the brand image.Our purpose is to investigate and describe the phenomenom when a company brandimage is affected by being associated whith consumers not compatable whith, by the company, intended target group.We have chosen a qualitative research where we use a multiple case study.

Body image is a term that refers to a person?s feelings and attitudes toward his or her body. There are many different factors that influence a person?s body image: historical, cultural, social, biological and individual. The purpose of this study was to investigate young Indian women?s body image in India from a cultural perspective.

Purpose: The purpose of this paper is to examine if POC manage to keep cohort interplay between their identity and image.Theoretical framework: This paper is led from theories in area about communicating identity and image. The theories that are relevant to this paper to see the interplay between identity and image is communication theory and brand theories based on associations. From these theories we have composed a model that shows the communication led from identity throughout image in company?s with many distribution channels. It shows what associations that build identity and image and also the complication and threat that the interplay is being exposed to.Methodology: We have chosen to do this examination as a case study.